Tasty treats for shoppers

Tasty treats for shoppers

GHEE Hiang, a 154-year-old brand renowned locally for its authentic and delectable traditional pastries, treated shoppers to an exciting time during its Family Fair 2010 at Sunshine Farlim Shopping Mall in Penang.

Held on Monday in conjunction with Father’s Day, the event featured a host of activities such as food sampling, lucky draw and games with prizes.

Many also walked away with free gifts.

There were also live cooking demonstrations by KDU College’s celebrity chef Darren Tan, who whipped up dishes using Ghee Hiang’s sesame oil.

Besides promoting its traditional pastries like Tau Sar Pneah and Oriental Almond Cookies, as well as sesame oil and pure white coffee, the company’s mascot, Ghee Hiang Xiao Dou Sa, also went around greeting shoppers.

According to sales and marketing executive Jeraline Lim, the company traced its roots back to China during the late Qing Dynasty era.

The company has four boutiques in Penang, each with a unique feature — the heritage pre-war boutique on Beach Street, the bungalow on Macalister Road, the window boutique on Burmah Road and the latest at Sunshine Farlim where fresh, oven-baked treats are available.

-Info courtesy of The Star-