Tour packages featuring the King of Fruits
TRAVEL agencies in Penang have introduced durian packages to woo tourists.
Penang Tourism Development and Culture Committee chair- man Danny Law said the packa-ges included tours at durian plantations and feasting of the fruit.
“The durian tour packages are aimed at wooing tourists from Hong Kong and Singapore,” he said.
He was speaking at a press conference yesterday when announcing the Malaysian Inbound Tourism Association’s (MITA) Penang Tourism Expo 2010, which is scheduled to be held at the Penang International Sports Arena from Dec 3 to Dec 5.
The event, jointly organised by MITA, PenEvents Sdn Bhd and unique Pacific Resources, is expected to draw 30,000 to 50,000 visitors.
Law also said the state’s durian festival, which was held in June this year, would be held in May and June next year.
On tourist arrivals, he said China, India and Indonesia were alternative tourism markets for Penang.
“In July, when we visited Chennai in India, we realised that Penang was not well marketed there.
“By working with Chennai tour operators since then, Penang is now better promoted over there,” he added.
Law also said that in promoting and marketing domestic tourism, it was necessary to look at market segments rather than just family holidays.
“Potential segments include local business travels and gatherings of youth and student groups,” he said.
-News courtesy of The Star-
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