Rebranded for new ‘Jeneration’
THE former Traders Hotel Penang has gone through a rebranding exercise and is now known as Hotel Jen Penang.
Hotel Jen Penang is inspired by Traders’ virtual persona — a professional lover of life, travel and discovery.
Hotel Jen Penang is the fifth of Traders’ property to adopt the new brand.
The hotel caters to a new “Jeneration” businessmen and leisure travellers.
Hotel Jen Penang general manager Gavin Weightman said the rebranding would create new standards to cater for the varying demands by its patrons.
“It is revolutionary and all about changing our approach, starting with our employees.
“Some of our staff have been with us for 28 years.”
“Hotel Jen Penang offers the best of services to our guests but with a more intuitive service. It will also be more relaxed and friendly.”
The hotel feted more than 150 guests at its house party by its poolside earlier this month.
Colourful balloons were released during the launching ceremony.
Guests were also entertained with lucky draws, dance and live band performances. There was also a buffet spread for guests.
The rebranding exercise will be carried out globally including in Manila, Maldives, Beijing, Shenyang and Johor Baru until March.
Hotel Jen Penang looking grand.
~News courtesy of New Straits Times~
THE former Traders Hotel Penang has gone through a rebranding exercise and is now known as Hotel Jen Penang.
Hotel Jen Penang is inspired by Traders’ virtual persona — a professional lover of life, travel and discovery.
Hotel Jen Penang is the fifth of Traders’ property to adopt the new brand.
The hotel caters to a new “Jeneration” businessmen and leisure travellers.
Hotel Jen Penang general manager Gavin Weightman said the rebranding would create new standards to cater for the varying demands by its patrons.
“It is revolutionary and all about changing our approach, starting with our employees.
“Some of our staff have been with us for 28 years.”
“Hotel Jen Penang offers the best of services to our guests but with a more intuitive service. It will also be more relaxed and friendly.”
The hotel feted more than 150 guests at its house party by its poolside earlier this month.
Colourful balloons were released during the launching ceremony.
Guests were also entertained with lucky draws, dance and live band performances. There was also a buffet spread for guests.
The rebranding exercise will be carried out globally including in Manila, Maldives, Beijing, Shenyang and Johor Baru until March.
Hotel Jen Penang looking grand.
~News courtesy of New Straits Times~
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